Contribe.io Raises €1.3 Million Pre-Seed to Expand Charitable Giving Platform for E-Commerce
Contribe.io, the Copenhagen-based impact tech startup that enables online retailers to integrate charitable giving directly into the e-commerce checkout experience, has successfully expanded its early funding base, bringing its total pre-seed financing to approximately €1.3 million as it prepares for broader global growth. Founded in 2023 by entrepreneurs Christoffer Winther Bouet, Tobias Ørskov Madsen, and Lasse Viggo, Contribe’s mission is to make charitable contributions a seamless and rewarding part of everyday online shopping by aligning commercial performance with social impact.
Contribe’s funding journey began in August 2024, when the company secured €1 million in a pre-seed funding round led by a combination of impact-focused investors and business angels. The round included backing from Rockstart, the early-stage investor known for empowering purpose-driven founders across multiple sectors; Human Act Development, which supports sustainable and equitable development initiatives; and EIFO (Export and Investment Fund), Denmark’s government-linked export and investment entity. Alongside these institutional backers, several experienced business angels also participated in the round, including Morten Bæhrenz, Jonatan Hjortdal, and Maria Krogh, who brought additional entrepreneurial and strategic expertise to the company’s early capital base.
The initial €1 million raised was aimed at helping Contribe refine its product, expand its customer base, and scale its platform to meet growing demand from sustainability-focused e-commerce brands. Early traction reflected strong interest from merchants whose customers increasingly seek to support social and environmental causes through their purchases, with more than 100 online stores adopting the platform and approximately 100,000 users engaging with Contribe’s functionality shortly after launch.
In late 2025, Contribe secured an additional €433,000 in an extension of its pre-seed round, bringing total pre-seed capital to €1.3 million. This follow-on investment was also backed by existing core investors such as Rockstart and Human Act Development, alongside the Better Future Fund, a fund prioritizing sustainable and impact-aligned ventures. The expanded financing is being directed toward taking Contribe’s model global, further developing its product suite, and growing its team to support international expansion.
Contribe’s platform works by embedding an optional donation step into the standard online checkout flow. When customers shop at a Contribe-enabled webshop, they are invited to donate a portion of their purchase value to a cause of their choosing — at no additional cost beyond the purchase price. The model not only benefits online retailers through increased customer loyalty and higher conversion rates but also directs more funds to non-governmental organizations and causes that resonate with socially conscious consumers.
The company’s growth has been marked by rapid expansion across Europe, with Contribe now serving nearly 400 webshop clients across 15 markets and engaging more than one million users. Over the past year, Contribe has quadrupled its customer base and broadened its footprint from six initial markets to a presence in key regions where consumers are increasingly motivated by the opportunity to make a measurable social impact through everyday purchases.
The additional capital raised in 2025 will support enhancements to Contribe’s core technology and integrations with major e-commerce platforms, enabling smoother merchant onboarding and deeper analytics that help brands measure the impact of integrated charitable giving on customer behavior and business outcomes. It will also fuel product innovation as the company seeks to define a category within loyalty and commerce that prioritizes purpose as a competitive advantage.
Contribe’s founders have emphasized that the additional funding strengthens the company’s ability to tell a compelling sustainability story for e-commerce brands looking to meet rising consumer expectations. By aligning commercial incentives with social good, Contribe aims to make value-driven shopping the norm rather than the exception, ultimately positioning every transaction as a chance to contribute to positive change.
As Contribe prepares for its next phase of growth, the company’s expanded pre-seed capital base and supportive investor cohort reflect broader investor confidence in purpose-driven startups that combine scalable technology with measurable social impact. With its eyes set on global markets and a product built around authentic engagement, Contribe hopes to redefine how online commerce and charitable giving intersect, turning everyday purchasing behaviors into powerful vehicles for societal good.
