Noahs Secures €1.9M Post-Seed Funding to Digitize Convenience Retail Worldwide

Copenhagen‑based food‑tech startup Noahs has raised €1.9 million in post‑seed funding at a €6.5 million valuation, marking a significant milestone in the company’s mission to modernize convenience retail by turning traditional stores into digital food hubs. The fresh capital will support international expansion, accelerated product development, and preparation for a Series A funding round expected in early 2026.

The investment round was led by PSV Tech, a Nordic venture capital firm focused on early‑stage software startups, with participation from several angel investors. Among those backing the round were Kraen Nielsen, Executive Advisor and Tech Investor and former Group CEO & CTO of Coop Denmark; Bob Stein, President of RBS & Associates; and returning stakeholder Torben Frigaard Rasmussen, a seasoned tech executive and former CEO of e‑conomic.

Noahs was founded in 2020 with a vision to help retailers adapt to rapidly changing consumer behaviour, where demand for convenient, tech‑enabled food solutions is increasing. The company’s modular platform integrates technology infrastructure, brand streaming tools, and kitchen solutions, enabling convenience stores, service stations, supermarkets, and travel hubs to offer multi‑brand food options with minimal upfront costs. This “plug‑and‑play” approach allows retailers to digitize their food offerings without major capital expenditures or additional labor, expanding their business into the fast‑growing digital food economy.

Over the past three years, Noahs has reported more than 200 % revenue growth and established partnerships with major international retailers, including MAXOL, Q8, DSC, and MENY. The company’s performance to date reflects strong market interest in technologies that help traditional retail locations become more digitally capable and competitive.

CEO and co‑founder Daniel Baven emphasised that the €1.9 million investment will help accelerate the company’s global rollout. Under his leadership, Noahs has developed a three‑layer platform that integrates hardware, software, and operational tools to create modern food‑retail environments. Baven has outlined an ambitious strategy for the company: to be active in 10,000 locations by 2030 and to become an essential part of a new digital food ecosystem worldwide.

The company’s strategy reflects a broader shift in consumer patterns, where convenience and digital interaction are key drivers of food purchasing behaviour. Nearly half of household food consumption now occurs outside the home, and a large proportion of consumers discover new food options through digital platforms. Noahs is positioning itself at the intersection of these trends, offering retailers a way to pivot from traditional, analog operations toward digitally enabled experiences that better match modern consumer expectations.

Lead investor PSV Tech brings not just capital but strategic support to Noahs’ growth journey. The firm manages a portfolio of early‑stage technology companies and takes a hands‑on approach to helping founders scale. PSV Tech co‑founder and partner Helle Uth has said the investment reflects the firm’s confidence in Noahs’ ability to drive meaningful change in the convenience retail space. According to Uth, Noahs combines deep industry insight with pragmatic automation that delivers real value for retailers adapting to changing market dynamics.

Angel investors who joined the round also bring valuable industry experience and networks. Kraen Nielsen’s background as a senior executive at Coop Denmark gives him firsthand insight into the challenges and opportunities facing large retail organisations. Bob Stein’s experience as President of RBS & Associates brings a perspective on scaling operations and navigating complex commercial environments. Returning investor Torben Frigaard Rasmussen’s continued support signals confidence in the company’s long‑term direction and potential.

With the new capital, Noahs plans to expand beyond its current European footprint into additional markets, including the United States and the United Arab Emirates. The company is also focused on strengthening its product suite and operational infrastructure to support rapid scaling in diverse regulatory and competitive environments.

As capital flows into food‑tech and retail‑technology sectors continue to grow, Noahs is positioning itself as a notable player in the digital transformation of convenience retail. The combination of strong early‑stage performance, a seasoned investor base, and a platform designed to meet the needs of modern consumers gives the startup momentum heading into 2026 and its anticipated Series A round.