Source.ag Raises $17.5M Series B to Scale AI Platform for Sustainable Greenhouse Agriculture
Source.ag, the Amsterdam‑based developer of AI software for Controlled Environment Agriculture (CEA), has secured $17.5 million in Series B funding, bringing its total funding to more than $60 million since the company’s founding in 2020. The substantial capital injection marks a pivotal moment for the agricultural technology company as it looks to accelerate global scaling of its applied AI platform for greenhouse growers and expand its suite of tools that help growers optimise yields, automate irrigation, and make data‑driven decisions that support sustainable food production.
The Series B round was led by Astanor Ventures, a European impact investment firm focused on transforming the global food system and backing technologies that promote sustainability and climate‑resilient agriculture. Strategic participation in the round also came from Enza Zaden, a seed breeder with a global presence, and Harvest House, a cooperative of greenhouse growers. These investors reflect a mix of capital providers with deep industry experience and shared commitment to advancing agricultural sustainability through cutting‑edge technology.
Source.ag was co‑founded by Rien Kamman and Ernst van Bruggen with the mission to empower growers with AI tools that turn complex agronomic data into actionable insights. The company’s platform combines plant science, data analytics and machine learning to act as a digital “co‑pilot” for growers — enabling them to better forecast yields, identify and address potential issues before they affect crops, and optimise variables such as climate, irrigation and fertilisation across a diverse range of greenhouse environments. The software is already deployed in over 300 greenhouses across 18 countries, covering more than 2,500 hectares, and contributes to the daily production of fresh produce such as tomatoes, peppers and cucumbers for millions of consumers.
The latest funding will help Source.ag expand its global footprint, deepen its integration with growers’ existing systems, and further develop its AI product suite. The company’s technology is particularly relevant at a time when demand for sustainable fresh produce is rising while the horticulture sector faces a shortage of experienced cultivation experts. By codifying growers’ expertise into scalable AI models, Source.ag aims to reduce reliance on hard‑to‑find talent and enable growers to operate more efficiently and sustainably across multiple sites.
According to company leadership, the Series B funding round affirms confidence in Source.ag’s vision of turning AI into an indispensable operational platform for greenhouse growers. The participation of Enza Zaden and Harvest House, both of which have direct involvement in cultivation and seed development, signals the strategic importance of AI models that integrate crop genetics, environmental variables and operational planning — helping growers unlock better outcomes across the value chain from seed to harvest.
Source.ag’s platform goes beyond yield prediction and basic data analysis; it centralises growers’ data and simulates plant behaviour, enabling users to run “what‑if” scenarios that inform cultivation strategies before critical decisions are made in the field. By combining biological and environmental data with machine learning, users gain visibility into variables that traditionally require expert intuition, enabling optimisation at scale. The AI co‑pilot model assists growers in forecasting harvests with greater accuracy and automating operations like irrigation based on real‑time conditions and predictive insights.
The company’s total funding of more than $60 million since 2020 includes prior seed and Series A rounds that laid the groundwork for product development and early market adoption. With the new Series B capital, Source.ag is positioned to accelerate rollout into additional regions and crop types, deepening its role in greenhouse agriculture where climate change, resource constraints, and labour shortages present ongoing challenges.
Driven by a combination of sustainability goals and practical grower needs, the investment by Astanor Ventures, Enza Zaden, and Harvest House highlights how AI is increasingly seen as a critical enabler for modern agriculture. By connecting data, plant science and operational workflows, Source.ag’s AI platform aims to help growers feed more people with fewer resources — aligning technological innovation with global needs for food resilience and climate‑smart agriculture.
As the company continues its global expansion, its AI tools are expected to support more growers in improving crop quality, reducing waste, and optimising resource use, reinforcing Source.ag’s position as a leader in the application of artificial intelligence to sustainable food production.
