Uxia Raises €1 Million Pre‑Seed to Expand AI‑Powered Synthetic UX Testing Platform
Barcelona‑based AI startup Uxia has raised nearly €1 million in a pre‑Seed funding round to accelerate development of its synthetic‑user testing platform and expand its footprint in global UX testing markets. The round, which closed in late 2025, marks a major early milestone for the company and positions it to build on a growing trend of AI‑enabled tools designed to help digital product teams validate designs faster and more efficiently.
Uxia, founded in 2025 by Borja Díaz‑Roig and Víctor Perdiguer, offers an AI‑powered user experience (UX) testing solution that automates usability testing by generating “synthetic users” — AI agents that emulate real human behaviour to test prototypes, gather feedback and spot design issues in minutes. The platform is designed to help product, design and development teams iterate faster by reducing the need for time‑consuming and costly traditional testing with real participants. Uxia’s technology allows teams to upload interactive prototypes, define target personas, and receive detailed insights on usability and friction points much earlier in the product development cycle.
The pre‑Seed round was led by Abac Nest Ventures, the early‑stage venture capital arm of Abac Capital that focuses on supporting B2B SaaS and AI‑driven startups primarily in Southern Europe with capital and operational expertise. Joining Abac Nest Ventures in backing Uxia was venture firm Encomenda VC, along with a group of experienced angel investors who bring expertise from successful technology companies. These individual backers include Javier Darriba, co‑founder of UserZoom; Marsal Gavaldà, CTO of Clarity AI; and William Leppard, Director of AI at Oracle.
The €1 million raise comprises approximately €750,000 in equity financing plus an additional public loan expected to bring the total close to the €1 million mark. This infusion of capital is earmarked for expanding the company’s product capabilities — including enhancing the behavioural realism of its synthetic users, broadening the types of tests supported, and strengthening reporting and insights for product teams — as well as accelerating hiring across engineering, AI, design and sales functions. Uxia also plans to leverage the funds to scale internationally and further build out its go‑to‑market efforts.
Uxia’s founders say the investment will help make continuous user testing a standard part of digital product workflows. CEO Borja Díaz‑Roig has emphasized that synthetic testing should be as ubiquitous and effortless as seat belts are to drivers: a just‑in‑time safety mechanism that protects products from costly design oversights rather than an expensive and slow add‑on. Perdiguer, the company’s CTO, adds that the platform’s AI models are designed to reflect diverse user behaviours at scale, enabling product teams to explore edge cases and nuanced interactions that traditional testing might miss.
Operating out of Barcelona Activa’s Startup Lab, Uxia has already begun generating traction with clients across multiple regions, including Europe, the United States and Asia. The startup’s early adoption and usage underline an increasing demand among companies of all sizes for faster, more affordable ways to validate design decisions and deliver better user experiences — particularly in competitive markets where digital products need to iterate rapidly.
Investors backing Uxia said they see strong potential in the company’s vision of automating a traditionally manual and costly process. According to partners at Abac Nest Ventures and Encomenda VC, the AI‑driven UX testing category is still nascent, with significant room for growth as more organisations look to integrate continuous testing into agile development, product‑led growth strategies and rapid innovation cycles. Their support reflects broader investor confidence in early‑stage European AI and enterprise SaaS startups that tackle practical problems in software development workflows.
In the broader tech funding landscape of 2025, Uxia’s pre‑Seed round is part of a wave of early‑stage investments in AI‑enabled enterprise software, with adjacent European startups in AI simulation, behavioural modelling and developer tooling also raising capital. Collectively, these funding trends point to sustained interest from venture investors in solutions that leverage artificial intelligence to increase productivity and reduce friction in complex business processes.
Looking ahead, Uxia is focused on deepening its technology leadership in synthetic UX testing, advancing its platform’s predictive capabilities, and expanding its team to support rapid growth. By addressing long‑standing challenges in user research and product validation, Uxia aims to make fast, data‑driven UX testing accessible to companies of all sizes — from startups to global enterprises — and to redefine how teams understand and optimise user experiences across digital products worldwide.
