Yetipay Raises £3.5 Million to Expand All-in-One Payments Platform Across Europe
Yetipay, a London-based fintech company serving the hospitality, retail and services sectors, has raised £3.5 million to fuel its next phase of growth and product expansion. The round combines £1.75 million in debt financing from Berlin-based fintech group re:cap together with £1.7 million in equity from a group of super angel investors. The funding will help Yetipay deepen its product offerings, expand its all-in-one payments platform, and strengthen its position in its core markets.
Founded in 2017 by CEO Oliver Pugh, Yetipay provides fast, low-cost point-of-sale terminals and payment processing solutions tailored to hospitality, retail, and service businesses. It operates in the UK, Italy and Spain, with plans for further expansion into the US, Australia and New Zealand. The company has raised about £6.6 million in total funding to date with this round included.
Yetipay reports approximately £4.7 million in annual recurring revenue (ARR) and processes around £450 million in payment volume each year. The firm serves both independent and enterprise clients such as Brewdog, Pho, Grasso Soho, Kütchenhaus, and Zenith.
A key part of the new investment is the ability to access non-dilutive capital: the debt facility with re:cap is drawn from a recently launched €125 million credit program backed by HSBC Innovation Banking and Avellinia Capital. Yetipay is the first UK business to tap into this facility. The equity portion includes backing from angel investors with deep experience in payments, software, and e-commerce, including Paul Statham (Condeco, Thoma Bravo), Mark Blandford (Blandford Family Office), Ben Whitaker (Masabi), Lloyd Amsdon (Watchfinder), Christian Riener (PCP Capital), and Simon Squibb (HelpBnk).
Oliver Pugh emphasized that Yetipay raised only what was needed, selecting investors who bring more than just capital. The approach is designed to give the company room to compete with large incumbents, whose high operating costs offer an opening for more nimble players. Pugh has described the marketplace as a “David vs Goliath” contest, where Yetipay’s lean operations, customer-centric tools and efficient cost structure can make a difference.
The new capital will go toward developing new tools and enhancements for the Yetipay platform, improving reliability, and rolling out services that address the specific needs of retail, hospitality and service businesses. The company has indicated that product development through 2025 will be a major priority.
Yetipay has a team of about 26 people and is headquartered in London. Its platform is designed to simplify how businesses handle payments, helping merchants reduce operational overhead, improve customer experience and move beyond just processing into better integration of financial workflows.
As competition in the payments space remains intense, especially from established players such as SumUp and Worldpay, Yetipay aims to differentiate itself through simplicity, flexibility and strong merchant relationships. With this latest round, Yetipay appears well-positioned to scale its offerings and extend its reach more broadly in Europe and beyond.
